When Ctrack launched Ctrack Secure, it promised a product that would "revolutionise" the industry. This was an extremely optimistic statement but, according to Mark Rousseau, managing director of Ctrack Fleet Management, that's exactly what this remarkable stolen vehicle recovery (SVR) product is achieving!
Mark Rousseau, managing director of Ctrack Fleet Management, is justifiably proud of the success of Ctrack Secure. Rousseau is a man who doesn't beat around the bush, and he's also astonishingly honest. He stresses that Ctrack Secure will not - and cannot - prevent your car from being stolen. He adds that, if your car is stolen, Ctrack doesn't guarantee that it will recover the vehicle.
Does this mean that the company offers a second-rate product or tardy service? Definitely not. The entire team is committed to its customers, and to providing market-leading service. They believe in ethical business practice, which means always being honest with customers. Most importantly, they desperately want to recover each and every customer's vehicle that has ever been stolen or hijacked. "I get a burning sensation in my gut when I hear that a vehicle has been stolen or hijacked. We will do everything possible to get that vehicle back," Rousseau says earnestly.
And, most of the time, they do succeed. Ctrack Secure's recovery rate stands at a proud 96.2% - as opposed to the industry standard of less than 90%. Given this spectacular success, it is hardly surprising that customers are now flocking to Ctrack Secure in droves. "We have 27,000 subscribers worldwide," Rousseau reveals. Of course, those subscribers want more than just SVR. They want what Rousseau promised customers at the launch: a product that would "revolutionise" the industry. And, with Ctrack Secure, that's precisely what they are receiving.
According to Rousseau, Ctrack Secure is much more than just a SVR product. "Prior to launching Secure, we decided that we wanted to offer more to our customers. For the last 11 years, the market has had a product which is a pure grudge purchase: you must have it, or you won't get insurance. We wanted to offer a product which had incredible benefits, that didn't only aim to recover stolen cars. With Secure, you get the benefit of that technology that has been around for 11 years, plus a whole lot more."
But exactly what does Secure offer that its competitors don't? "One of the most incredible features is the fact that you can access a vehicle's location from your cell phone, with a simple SMS. Thanks to our system being GPS based (our competitors' aren't) you will get meaningful location information, right down to the street name - in fact, we can pinpoint the location of the car to within four metres!" states Rousseau.
And, as they say in the infomercials, that's not all! Via the Internet, customers can access all sorts of information - the speed of the vehicle, trip-by-trip reports and even a business/private usage log. "This is an incredibly useful tool, which is accepted by SARS. It means that you never need a paper logbook again!" notes Rousseau.
While there can be little doubt that the product is indeed revolutionary, the same can probably be said of Ctrack's attitude to customer service. Over the past six months, the company has introduced its "Customers for Life" programme. "We want to retain our customers forever and a day; we see them as part of us. We are not perfect, we do make mistakes, but we are always there, willing to fix any problems that may arise - and we are available 24 hours a day, seven days a week. Our customers dictate how we run our business," Rousseau concludes.
When Ctrack launched Ctrack Secure, it promised a product that would "revolutionise" the industry. This was an extremely optimistic statement but, according to Mark Rousseau, managing director of Ctrack Fleet Management, that's exactly what this remarkable stolen vehicle recovery (SVR) product is achieving!
Mark Rousseau, managing director of Ctrack Fleet Management, is justifiably proud of the success of Ctrack Secure. Rousseau is a man who doesn't beat around the bush, and he's also astonishingly honest. He stresses that Ctrack Secure will not - and cannot - prevent your car from being stolen. He adds that, if your car is stolen, Ctrack doesn't guarantee that it will recover the vehicle.
Does this mean that the company offers a second-rate product or tardy service? Definitely not. The entire team is committed to its customers, and to providing market-leading service. They believe in ethical business practice, which means always being honest with customers. Most importantly, they desperately want to recover each and every customer's vehicle that has ever been stolen or hijacked. "I get a burning sensation in my gut when I hear that a vehicle has been stolen or hijacked. We will do everything possible to get that vehicle back," Rousseau says earnestly.
And, most of the time, they do succeed. Ctrack Secure's recovery rate stands at a proud 96.2% - as opposed to the industry standard of less than 90%. Given this spectacular success, it is hardly surprising that customers are now flocking to Ctrack Secure in droves. "We have 27,000 subscribers worldwide," Rousseau reveals. Of course, those subscribers want more than just SVR. They want what Rousseau promised customers at the launch: a product that would "revolutionise" the industry. And, with Ctrack Secure, that's precisely what they are receiving.
According to Rousseau, Ctrack Secure is much more than just a SVR product. "Prior to launching Secure, we decided that we wanted to offer more to our customers. For the last 11 years, the market has had a product which is a pure grudge purchase: you must have it, or you won't get insurance. We wanted to offer a product which had incredible benefits, that didn't only aim to recover stolen cars. With Secure, you get the benefit of that technology that has been around for 11 years, plus a whole lot more."
But exactly what does Secure offer that its competitors don't? "One of the most incredible features is the fact that you can access a vehicle's location from your cell phone, with a simple SMS. Thanks to our system being GPS based (our competitors' aren't) you will get meaningful location information, right down to the street name - in fact, we can pinpoint the location of the car to within four metres!" states Rousseau.
And, as they say in the infomercials, that's not all! Via the Internet, customers can access all sorts of information - the speed of the vehicle, trip-by-trip reports and even a business/private usage log. "This is an incredibly useful tool, which is accepted by SARS. It means that you never need a paper logbook again!" notes Rousseau.
While there can be little doubt that the product is indeed revolutionary, the same can probably be said of Ctrack's attitude to customer service. Over the past six months, the company has introduced its "Customers for Life" programme. "We want to retain our customers forever and a day; we see them as part of us. We are not perfect, we do make mistakes, but we are always there, willing to fix any problems that may arise - and we are available 24 hours a day, seven days a week. Our customers dictate how we run our business," Rousseau concludes.